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aBoUt BrIIsk.

Briisk is a high-growth technology company with deep tech, insurance and financial-services expertise.


Briisk is a high-growth technology company founded in 2015. Today we are a passionate team of 23, with a global footprint. Key markets include the UK, Germany, Turkey, India, South Africa and East Africa.

Through the Briisk Instant Transaction Platform, we enable simple click-and-transact insurance and financial-services products for any online marketplace. Briisk also offers custom-built instant insurance, instant credit and instant foreign-exchange digital solutions, grounded in the latest neural-network technology – with the option of applying AI at any stage of the transactional workflow.

In 2016, we launched Briisk Instant Transaction Platform, powering digital travel insurance on Travelsafe. Innovative life-insurance app Surebüddy soon followed, launching in early 2017. Briisk also enabled digital life insurance on Finchoice that same year, as well as digital social-liability insurance Slip-Up. Today Briisk powers medical gap cover on Easy Gap.

As a provider of end-to-end fintech, insurtech and digital transaction platforms, Briisk enables world-class business automation and access to online marketplaces, simpler and faster — on any interface and any device.


our history

Briisk Instant Transaction Platform
was launched in november 2016.

Learn More

Briisk established


Briisk founders, Hanno van Aarde and Ismail Mercan, launch the travel industry’s first, fully digital insurance solutions, Travelstart, CarTrawler and Hepstar, in South Africa and Turkey.

Briisk launches in South Africa


Briisk launches in South Africa with first transactions on the Briisk Instant Transaction Platform and Briisk Instant Insurance API with Briisk White Label powering Travelsafe.

Briisk unveils Surebüddy app in india


Briisk unveils the SureBüddy app in India, as well as Finchoice, the digital life-insurance provider, in South Africa.

Briisk projects go live


Briisk projects Dronecovered (digital drone insurance); justCarhire South Africa (digital car-hire excess) and Upendo Zambia (on-demand life insurance) go live.


Enabling anyone to buy or sell digital financial services, instantly and seamlessly.


By building an instant transaction platform, Briisk advances core-tech architecture to power the open and transparent delivery of three key financial services:

instant insurance

instant credit

instant foreign exchange

Giving the customer full power and control over their money, Briisk creates business automation, online marketplaces, innovative digital financial services, as well as business and marketing intelligence. We also power product and customer life-cycle solutions, potent digital customer experiences, one-touch customer interfaces, as well as AI-driven dynamic data and reports. Featuring access on any device, Briisk’s technology makes life simpler, easier and faster.

Briisk’s Compelling Tech Story:

Entity management – a type of neural network of any financial-services model and value chain – is the key force behind our core technology. It represents our unique customer value proposition.

We developed this flexible, easily configurable technology to rapidly map from physical to digital – like a constantly evolving, living system that represents a product’s full life cycle. Engaging the customer at any touchpoint, Briisk technology is always moving closer to mapping exactly how we live and work every day.

BrIIsk ManageMent teaM

  • Alasdair Maclay


    +15 Years Investment & PE

  • hanno van aarde


    +15 Years Investment & PE

  • Ismail Mercan

    Head of Technology

    +16 Years Technology

  • James McKeown

    Head of FX

    +18 Years Tech Ops Banking &

  • Gordana McNamara

    Head of Marketing

    20 Years Marketing Management
    & Business Strategy